Unbreakable Projects -Validation-as-a-Service (VaaS) for Extreme Environments
In the episode, we talk to Daniel Lansley, director and co-founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments.
We talk about their first project, Mission 001 on Everest taking place in the next few weeks, the need to test new hardware solutions in the high north due to the current geopolitical situation and their advisory team that brings together former Tier 1 special forces and Commando veterans.
Find out more: https://www.unbreakableprojects.com
Production, Design & Artwork: Hiatus ↗ The Defence Design & Communications Agency
Other Episodes By Us:
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00:00:01 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
Hi, welcome to the Future Frontiers podcast from millilux.io.
00:00:05 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
In the episode, we talk to Daniel Lansley, director and co-founder of Unbreakable Projects, a defence company that offers validation as a service to test products, systems and technologies in some of the world's most hostile and unpredictable environments.
00:00:17 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
We talk about the first project, Mission 001 on Everest, taking place in the next few weeks, the need to test new hardware solutions in the High North due to the current geopolitical situation, and the advisory team that brings together former Tier 1 Special Forces and Commando veterans.
00:00:38 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
Hey Dan, mate, thanks so much for joining us on the Mililux Future Frontiers podcast.
00:00:42 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
How's it going in the sunny southwest?
00:00:45 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Unfortunately, not very sunny today.
00:00:46 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We've had some and it was cancelled for today.
00:00:48 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
It's grey, overcast and miserable, but I'm still wearing shorts just for the weather I want, even if it's not the weather I have.
00:00:57 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Yeah, going really well.
00:00:58 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
I like the determination.
00:01:00 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
It's I'm accepting, I'm accepting spring, even if spring is kind of on pause right now.
00:01:05 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Yes, spring definitely is on pause.
00:01:07 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And yeah, determination, you know, that's definitely a theme in my life at the moment with this project I've got going and having recently left the army and stuff.
00:01:16 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So even just for weather and everything else, just striving for things I want, even if not necessarily happening immediately.
00:01:25 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
Great.
00:01:25 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
I look forward to unpacking it in the podcast.
00:01:28 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
But to kick us off, can you please give us a brief one-minute introduction to yourself, your background, professional history and stuff?
00:01:35 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Yeah, great.
00:01:36 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So my name is Dan Lansley.
00:01:37 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
I am descended from multi-generations of pig farmers in East Anglia.
00:01:42 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And my father is a landscape painter and my mother has, where the service component comes in, spent over 30 years in the NHS and I joined the army.
00:01:51 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
aged 19 and I became a commando sapper where I met our mutual friend Sandra Greman-Hayes and numerous other people and that was my kind of gateway into the commando forces where I've been serving.
00:02:01 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
I've gone from sapper to captain over the last 13 years.
00:02:04 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
I've served in the airborne and commando side and I've been on operations leading in places like Afghanistan and elsewhere and I've just concluded my military career in terms of active full-time service but I'm still a reservist.
00:02:17 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
and I'm now directing a project of my co-creation by my friend Josh Bregman called Project Unbreakable.
00:02:25 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
Mate, brilliant.
00:02:26 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
Well, leads us nicely on to the next question is, what is Project Unbreakable?
00:02:30 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
Can you unpack that for us so we can get to that?
00:02:33 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Good question.
00:02:33 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So it's been a bit of a journey and I've asked myself this question because this kind of, this is, I guess I call projects on, you know, me and Josh are very much on like another founder's journey, finding our feet as we go.
00:02:45 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
meeting loads of wonderful interesting people and all of them have had something interesting to say about our project, which at intervals has never completely changed the fundamental aim, which is for Josh to conduct an Unbreak World Record, which is a world first base jump from Mount Everest this season in May.
00:03:01 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
How do we achieve that?
00:03:02 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So initially it was like a lot of ideas.
00:03:07 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Me and Josh were, you know, we were on an army trip in the Alps.
00:03:10 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We were on the Army Ski Mountaineering Championships.
00:03:13 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
and I was preparing to leave and he also had this kind of wacky idea that he had kind of held close to himself and I was doing the job interviews and so on and he kind of had this big dream, wasn't sure how to make it happen.
00:03:24 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
I was also really seeking A decisive project to get my teeth stuck into immediately on exit from the army and I thought that could have been a career in the tech sector, which is what I was aiming for and then we kind of got talking, you know, got to know each other really well and I basically just, it was a bit like asking someone on a date, I kind of
00:03:42 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
proposed, Josh was like, look, I think I can help you out with this project, mate.
00:03:45 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
This is what I think we can do.
00:03:46 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And how's that sound?
00:03:49 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And we just kind of take it from there.
00:03:50 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So we've been, we've been travelling to all four corners of the United Kingdom.
00:03:55 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We've met some weird, wonderful, even famous people.
00:03:57 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And I'm really grateful to Ben Fogel taking the plunge of his company, Buffalo Systems, to back us.
00:04:04 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And that's where it got into the defence and technology space.
00:04:07 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We're talking about what we can offer people.
00:04:10 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And that's
00:04:11 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
validation of their equipment as well as the high fidelity media.
00:04:15 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And so we're going to Everest this year.
00:04:16 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We're going to make some moving image.
00:04:18 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We think we're going to try and make a film, but also we've got data output and that's what we're kind of offering to our sponsors.
00:04:24 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And Josh is going to do this on Break a World Record for which we're trying to raise money for Every Daughter Matters as the moral component being always important for us being military people.
00:04:35 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And
00:04:36 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We want to demonstrate, not just go to Nepal, do something for ourselves, leave.
00:04:40 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
It's about, we've got the UK and a particular armed forces, we've got a strong bond within Bali people, a 200 year relationship.
00:04:46 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So that's another really important part of it as well.
00:04:48 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So it's defence, technology, engineering, demonstration of excellence for the UK, the moral component and also this statement, this unbreakable all-time world record.
00:04:59 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And that's what we're going to achieve.
00:05:02 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
Yeah, brilliant stuff.
00:05:04 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
It sounds epic.
00:05:04 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
When we first started chatting about it a little while back, I was, I mean, immediately jealous because Everest has always been on my bucket list.
00:05:12 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
A mountain accident about 6, seven years ago kind of put an end to that, put an end to that dream for the predictable future anyway.
00:05:20 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
But like, you know, hearing about kind of all the facets of the project and also putting it in front of other people, you know, companies, especially defence at the moment, which is particularly
00:05:30 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
Buzzy I think is the term used by VCs because obviously of what's going on in the world and of the geopolitics of the last kind of four or five years and obviously what's going on with the next kind of three or four years under administrations as well.
00:05:45 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
So yeah, no mate, it's a great time to be doing something like this.
00:05:49 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
I'm immensely jealous.
00:05:52 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Well, you know, we've got plans going out to 2027 and beyond.
00:05:55 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So I think the one thing I want to impress to
00:05:58 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
some learning about projects on Breakable for the first time is it's not, we're going to Everest in May, high five done, see you later.
00:06:04 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
You know, we're going to keep going and it's, we want to keep achieving on Breakable records, of course.
00:06:08 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We want to keep doing good, doing hard things for good and whether it continues to be for every daughter matters or another charitable cause in another part of the world, that's going to be an injuring component.
00:06:17 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And also supporting the defence technology sector with research development for
00:06:21 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
particular interest and focus to me, sovereign technology, dual purpose type tech that we can validate, we can test, and we can provide empirical data at a, in a really high profile way, which is also a greatly increased speed, some of the more conventional ways that people might seek validation for their software, hardware, and whatever it may be.
00:06:39 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So 2027, I'll keep you in mind, and you know, I'm really sorry you had that accident, but if you think you can join us for something else, definitely it's in scope.
00:06:47 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And
00:06:49 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Yeah, we're going to keep being ambitious.
00:06:50 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So I can't, offline off this call, I'll maybe share some of the details with you and hopefully peak your interest.
00:06:56 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We'll see.
00:06:58 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
So you know, we're always interested to hear from organisations that want to contribute their thoughts to our articles.
00:07:03 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
If this is you, send it to the e-mail newsletter to stay up to date on what we're working on.
00:07:06 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
There's a link in the show notes.
00:07:08 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
Otherwise, back to the episode.
00:07:11 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
Brilliant stuff.
00:07:12 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
I rode the Atlantic back in 2018, which is a 3 1/2, 2 1/2 month endeavour, so I can definitely bring kind of maritime experience to it.
00:07:18 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
But no, one of the one of the kind of the key things which I want to get you on the podcast for was highlighting that obviously not just a, this isn't just a one-off, one-and-done expedition, actually.
00:07:28 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
It's relevant to defence start-ups, scale-ups, enterprise, because it is that validation of, you know, kitting equipment in hostile, challenging, difficult places.
00:07:39 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
And I use, I say hostile, as in
00:07:41 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
kind of environmentally hostile.
00:07:43 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
So I suspect we'll probably dive into kind of the use of new technologies in the high north, cold places, high places, and the like.
00:07:52 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
But I think probably just to unpack it further, can you give us a bit of insight into who's involved in the project?
00:07:57 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
That's sponsors, team members, and obviously please go as far as you would like to.
00:08:03 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Yeah, of course.
00:08:04 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So I guess I'll start with the sponsors.
00:08:06 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So
00:08:07 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
I've mentioned them already, but thank you to Ben Fogle and James Sleeter.
00:08:11 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
They've recently purchased Buffalo and I think they've got big ambitions for their brand.
00:08:14 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And it's a bold step for any company, right, that we kind of, you know, turned up to them, hey, we're a bunch of veterans with backgrounds in, you know, the commander, the special forces, and we've got this absolutely outrageously crazy idea.
00:08:26 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Do you want to work with us?
00:08:27 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And, you know, you can see people who quite reasonably go, well,
00:08:31 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
That's probably a bit beyond my risk appetite.
00:08:33 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Thank you, really cool, but I'll just watch.
00:08:34 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
I mean, that's the reaction we have from some.
00:08:36 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
They were people who were quick to get offline, unconditionally, unreservedly supportive, and that was a huge vote of confidence at an early stage, which meant that we could charge for this project.
00:08:46 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Okay, well, we've got legs.
00:08:48 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We can get these guys and then we're on board.
00:08:49 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
That's just the kind of the initial trickle from which our flight begins.
00:08:53 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And also kind of helped us build our narrative on the type of technology and
00:08:58 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
equipment that we're seeking to validate as our, I guess this is our proof of concept, right?
00:09:01 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
This mission 001 we're doing in Everest before we go into, whether it's winter 2026 or something in 2027.
00:09:09 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We've been working with them on a completely UK-made survival system.
00:09:13 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So it's a mixture of down, pile and pertex, end-to-end manufacturing in the UK.
00:09:18 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
They are the only two companies in the UK, which is Buffalo Systems and Peter Hutchinson's Designs, PhD.
00:09:24 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So they've been making that for us and everything from, you know, just
00:09:27 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
purely, I guess it's sort of a fashion question, but the kind of colorway to support our brand messaging, imagery, media, and then to actually the design and us as end users.
00:09:36 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And then clearly Josh having some really specialist niche requirements being high altitude, he's got to wear an oxygen system, not just for mountaineering, but then for the flight itself from the summit.
00:09:48 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And that comes with it some kind of some quite specific details.
00:09:51 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So
00:09:52 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
That's something that's the kind of end product we've got from them and that's really exciting and I'm really proud that it's made completely in the UK.
00:09:59 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
There are lots of UK origin outdoor organisations, you know, technical outfitters out there, but pretty much all of them except for these last two have either part or other operation overseas, whereas those are the last two, it's completely here and that kind of really fits really nicely with our
00:10:17 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We're talking about like a UK demonstration of excellence, not just in manufacturing, design and engineering.
00:10:21 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
It's operations, it's everything.
00:10:23 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And also a representation of our armed forces and these people who've been in it who are now going to do this thing together.
00:10:29 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So that was a strong kind of jumping off point and a really cool project, sub-projects.
00:10:34 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And we just started putting out some media with them because of really nice landscape photography and that sort of stuff.
00:10:39 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So
00:10:40 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We'll progress into the moving image too.
00:10:42 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So that's like a demonstration of how we can support not just with the data analysis and, like being the ultimate edge case at the height, 8,000 metres, but also produce something that's clearly marketable both for like a defence or a broader consumer.
00:10:55 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And that kind of comes all the basis for us.
00:10:57 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We've also got quite a few across numerous different verticals and that's something that's really cool.
00:11:04 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
I guess I get to be a dialect on with
00:11:07 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
You know, there's edible stuff there.
00:11:09 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
There's metabolic profiling and nutrition from Resilient.
00:11:13 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And then we've got the bars from Real Meal.
00:11:15 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We've got Labris Technologies and they're Axiom software.
00:11:19 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So we're going to do some geospatial intelligence and demonstration for them on the mountain and then within their app.
00:11:25 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
I'm not sure if you're familiar with it.
00:11:26 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
It's kind of like a verified, but anonymous intelligence gathering application, which can be deployed on a personal electronic device or a military one, like, you know.
00:11:37 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
an ATAC or equivalent.
00:11:38 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So we've got them with us as well.
00:11:40 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And that's going to help us not just document it, but also to enable our own communications in there so we can demonstrate for Labris that their tech works anywhere in the world, potentially like in a dead spot like the Western Coombe, you know, surrounded by some of the biggest mountains in the world on three out of four sides, then that's something they're really interested in and we're really excited to partner with them.
00:12:03 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So going to my, a little bit into my kind of personal professional history, I spent lots of time in Norway with a specialist unit and their specific role is to, is the Arctic and high latitude extreme weather mobility.
00:12:15 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So I've got some interest in Norwegian companies and businesses and individuals who I've become friends with.
00:12:20 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So I also sought to bring a Norwegian component to this and we've got SafeBack.
00:12:26 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
They're an avalanche safety survival system
00:12:29 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
enterprise.
00:12:30 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
They're small, but they're from Norway and their primary market is ski touring hobbyists, of which, much to my wife's discontent, something I love going to disappearing for the weekend, going ski touring, you know, sadly I can't do that in Devon.
00:12:44 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
But they provide us with their equipment.
00:12:46 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
It gives us an additional safety component, but it also helps us support them with their research and development.
00:12:51 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
They're seeking to bridge from the kind of ski touring outdoor hobbyist market to
00:12:57 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
a defensive AC market and they've got some interesting high-end clients that they're seeking to gain further relationships with and with our team of people with deep military expertise and also personal connections extending throughout the armed forces in the UK and also overseas.
00:13:13 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
That's something we can help them with.
00:13:15 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So there's this kind of interesting kind of portfolio of partners there.
00:13:19 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
There's stuff we can eat, stuff we can wear, software we can use.
00:13:23 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And I think that reflects the
00:13:25 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
the similar sort of suite of things that a soldier would have, right?
00:13:29 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Soldiers need a weapon system, they need a communication system, they need to eat, they need to carry their stuff.
00:13:32 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And we've got people in every single one of those pots for another word.
00:13:36 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We can demonstrate that kit in a really hostile, high altitude environment with a break world record, kind of bring world's attention to it.
00:13:44 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And yeah, that's the plan.
00:13:47 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And we've still got more kind of sponsors stuff in the offing.
00:13:50 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So we'll continue announcing right up till the start date being, you know,
00:13:54 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
like I mentioned, this founder's journey.
00:13:56 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
It's very much a sprint 24-7, and I'm really excited to keep announcing those and bringing those people on the journey with us into Mission 2 and what that looks like for the future, which also you and I are coming on as well.
00:14:09 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
So, yeah, I'm mega keen.
00:14:14 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
It's like I said, this stuff is a personal interest as much as
00:14:20 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
definitely, so you can see the defence defence is definitely a needle, that validation product dev, human human user interface, human machine interface and stuff.
00:14:30 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
So, yeah, no, brilliant, mate.
00:14:31 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
Well, I just get me on to my next question: What are the what are the biggest technical and operational challenges you face with a project like this so far?
00:14:37 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
I mean, is it like getting people to understand it, to get people to kind of like to kind of see the future future steps of where this could go?
00:14:46 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
What's how do you tackle those?
00:14:49 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So,
00:14:50 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
A lot of it is the messaging and communication I found quite hard to get across succinctly and clearly, which probably makes me a suboptimal podcast guest.
00:15:01 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
But the perception of base jumping is things like proximity wingsuit flying, which attracts a lot of media.
00:15:08 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
It's really dangerous.
00:15:10 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
But although related, it is a different discipline, I guess, a sub-discipline of parachuting or kind of aviation.
00:15:18 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So it's getting people to understand what we're actually doing and why that's not completely mental.
00:15:22 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
It's something I found quite hard to, but I have nonetheless had some success in persuading people.
00:15:27 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So some of the safety and the risk appetite, you know, clearly when we're trying to talk to companies, they absolutely rightly, they want to preserve their reputation and no one wants to have like a Mountain Noon disaster on their hands.
00:15:39 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And that's always the risk when you're getting involved in 8,000 meter mountains, especially now we're adding this extra layer, we're going to base jump off the summit of it.
00:15:45 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So
00:15:46 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Communicating that story with people and demonstrating our competence was difficult, but I have succeeded.
00:15:55 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And I actually would, I would posit to anybody, I think parachuting off the summit is safer than the conventional route down.
00:16:03 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
It's about a 10 minute flight time and rather than, you know, many hours, you know, clipping, unclipping, getting through the traffic jams that are likely going to occur on, you know, throughout the entire summit route, or Josh can bypass that and land at Cam 2.
00:16:16 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And whilst it is declining, the average fatality rate on Everest is about one in 100.
00:16:20 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
I know a lot of that is historic information.
00:16:21 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
I mean, we're trending downwards, which is, that's great.
00:16:23 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
That's A testament to the professionalism of all the Sherpas and the community people that operate there.
00:16:27 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And also the improvement of how, you know, how we operate as mountaineers, whether they're professionals or hobbyists.
00:16:34 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
But it's about one in every 2,300 on a base jump, according to the Journal of Trauma.
00:16:40 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So that was sort of my argument as well.
00:16:43 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We're actually
00:16:44 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We're not just doing something that's really attention seeking, which obviously it is.
00:16:48 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
That's one of the things we want to do.
00:16:49 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We want to attract media and we want to show what we're capable of.
00:16:53 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We can do something that's never been done before, that no one has dared to do before, or if they have, they've not succeeded.
00:16:58 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
It's also about, well, how do we do that in a precision, safe way, which I think is an adequate reflection of the professionalism and competence of the types of people that leave the organisations of the UK armed forces that we have on our team.
00:17:12 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
which include the Royal Engineers and the Special Air Service and the Commando Forces.
00:17:16 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So some really competent organizations and the people within them make them.
00:17:21 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And that's reflected in our team as much as where they've come from.
00:17:25 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So that's something I found really challenging.
00:17:30 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
There's some maths and some science into it.
00:17:32 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We've had conversations with aviation engineers and pilots talking about things like lift ratios and so on, as well as geospatial subject matter experts talking about where the likely prevailing winds are going to come from, what that means for Josh in terms of his angle of exit, the kind of horizontal speed he needs.
00:17:47 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So we'll reveal some more of the technical details of the jump as we kind of were trying to do like a media trickle.
00:17:54 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
I think this podcast will most likely be released after I think we've got noisy, fully noisy that is.
00:18:01 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
I think we're going to a ski base exit because it's the horizontal speed is what gives Josh the lift required for his parachute to function.
00:18:09 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
If it was like a static standing base jump, then at that altitude, you know, that it wouldn't work.
00:18:15 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
That's why, that's one of the, that's one of the main technical challenges that something like this hasn't been, hasn't been challenged before.
00:18:22 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And I think, especially when we compare similar disciplines to kind of wingsuit flying and so on, well, it's,
00:18:29 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Yeah, you'd be hard to do that in a pair of skis because it would affect the aerodynamics of the person.
00:18:34 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And it's already like a really volatile platform.
00:18:36 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
That's why you need to be such an expert, you know, to do wingsuiting, let alone something on an 8000 in the 1st place.
00:18:41 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So that's probably the main narrative, both born from a technical problem and then me now I'm trying to persuade people to be a part of our expedition.
00:18:52 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
But I've succeeded and I think that's why I've got all these people on board.
00:18:54 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And I think that speaks to the quality of the people that we have on our team.
00:18:58 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And
00:18:59 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
what we're capable of.
00:19:00 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And I'm really excited now to go and demonstrate this to the world.
00:19:03 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And I wouldn't say tea and medals because that would be cliche, but maybe something like that at the end.
00:19:12 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
Awesome.
00:19:12 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
It sounds brilliant.
00:19:13 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
I mean, do you tell us a bit more about the long-term plans for the project?
00:19:17 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
Because obviously, when we were talking, it came out, obviously, that there's much bigger thing, or much bigger, much more kind of strategic
00:19:26 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
planned in the mix for where the project becomes where it goes.
00:19:32 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Yeah, so first of all, I think this is something we really enjoy.
00:19:36 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
You know, we, because we're all in the military, we love going to faraway places, doing exciting things.
00:19:41 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So there's the personal desire there to do work that we find meaningful and gratifying.
00:19:46 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And well, how do we, I guess, how do you monetize this?
00:19:49 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And I think we can continue to do these events.
00:19:52 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We continue to do these
00:19:55 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
attention-grabbing media events, which brings the world's attention to what we're doing.
00:19:58 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And then if we bring businesses on the journey with us and we can demonstrate what we as a team are operationally capable of using their equipment for, that becomes a really powerful narrative that then we can support the procurement pipelines for defence-facing enterprises of any size.
00:20:17 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And I think that's quite an exciting thing to be a part of.
00:20:20 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So I'm really looking forward to
00:20:23 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Having listened to lots of defense business personalities, particularly senior ones, a lot of them are faced with lots of problems and they're like, they say things to me like, I really need this piece of data to go and unlock the next phase of my procurement or my product development process.
00:20:37 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
process.
00:20:38 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
But I don't have anyone that can do this.
00:20:40 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Or I've approached them in the UK Mission Defence and they're struggling to provide me with the environment to do this because it's not available in the UK or the Mission Defence have access to this or the US Department of War, or they're working on a two year pipeline, but actually, I want to get this over line in the next few months.
00:20:56 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And I don't want to demonstrate it or I'm struggling to get permissions because of the unknown nature of what I'm developing, because it's an unprecedented new capability.
00:21:04 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
It's not fitting into a neat bucket for
00:21:07 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
procurement to go and to understand and take forward in their process.
00:21:10 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So we can hasten that by giving them empirical data, but also ultra-high fidelity media, which then supports that process.
00:21:20 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We've got Sandro Gorman-Hayes on our team.
00:21:22 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
He's behind the lens.
00:21:23 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
He filmed 14 peaks.
00:21:25 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
He was on the team for the Red Bull Everest ski last year, as well as Mission Everest last year.
00:21:29 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So with someone like him, we've got
00:21:32 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
the ability to produce that with Krishna on our team, with his background in the special air service, we've got the incredibly deep military expertise and also networks that come from having a person like that.
00:21:42 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So we can draw on all of those levers to give a defense-facing enterprise, whether it's someone like SafeBack, they're trying to develop that, having a really established business in the civilian sector, or a more established defense-facing enterprise like Labris, and they just want to prove their technology in a superlative way, which puts them head and shoulders, or in this instance,
00:22:01 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
8,845 metres above their competitors.
00:22:04 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So that's kind of what I'm thinking about.
00:22:08 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And we can then design events, whether it's like an expedition type event like this, or it's like a set piece, which results in a film or some other kind of deliverable.
00:22:17 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We can design that around the requirements that a defence facing business has, and they go and execute it.
00:22:23 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We'll have this proof of concept on Project Unbreakable, which I think will be extremely compelling for anybody that will sell itself.
00:22:30 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And
00:22:31 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
I'm looking, yeah, I'm really excited to keep the conversations going with some people that I've got.
00:22:36 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And there's quite a few people who, as I mentioned, they really like the idea, but they kind of like, maybe, you know, being a first mover is quite bold, which is why I'm really appreciative for Buffalo.
00:22:47 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So it's demonstrating what we know, not just in a concept, in an abstract, but we did this, we'll be in that position in two months, we did this, look at what we did.
00:22:57 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And then I think that's going to set the conditions for such a roaring success for the remainder of 2026 and onward.
00:23:03 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And then some big plans for 2027, which we're kind of not putting the cart before the horse, but we do have an exciting project that we'd like to do, which I'll just kind of leave as my little cliffhanger.
00:23:16 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
Real quick, if you want to hear when new episodes and articles are released, be sure to sign up to our newsletter at the Mililux website or find a link in the show notes below.
00:23:24 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
But now, back to the episode.
00:23:27 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
I like it.
00:23:28 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
We're trying we're trying to unpack that if we can in the remaining questions, but it does get me on to kind of ask, well, what kind of what kind of environments will you be supporting, testing, validating in the future?
00:23:42 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
I mean, I couldn't leave it entirely open.
00:23:46 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So between us, we've got experience in aviation, in mountaineering, in the high Arctic, as well as the littoral domains, the jungle.
00:23:55 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So I think
00:23:56 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
to a greater or lesser extent, we've got the ability to go and take anything to pretty much any environment on Earth, whether that's through experience we can draw upon through military activity, which we've all completed, or just we're all the kind of out there people.
00:24:10 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
To toot my own horn, I ran the MDS in Sahara a few years ago, so the military didn't send me there, but we're the kind of people that we are.
00:24:19 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We want to go to these places and we want to kind of find out, not just
00:24:22 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
what the kit is capable of, what we're capable of, and that's the kind of thing that compelled us to join in the military.
00:24:26 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So we think we've, I think we really do have the ability to go to pretty much any environment on planet Earth, and certainly any environment that, I guess, to attribute it to a military context, you know, an effect node, whether it's a vehicle or a serving person or whatever it may be, may find itself in.
00:24:44 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So that's, it's open-ended, but I think in the most positive way.
00:24:49 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And I think with the most incredible people, we really
00:24:53 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
You hear the sort of Hubris lot, don't you?
00:24:54 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We can go in here, we can do anything.
00:24:55 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Well, I think we actually can, and we're now going to go and prove it in a superlative way in terms of the high altitude and that environment, but we can pivot to the desert, to the sea, to the Arctic, whatever it may be.
00:25:09 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So yeah, I'm looking forward to that.
00:25:11 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And I think we're attracting lots of discussion around the Himalayas and mountaineering, so I think it would be, we've got options there.
00:25:18 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So I guess
00:25:19 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
That would be one thing that we could continue to do, but I'm also keen to demonstrate, across all domains, what we're capable of and not just to kind of be maybe pigeonholed a little bit into the Himalayas, noting that there is defence in their interest there, clearly with the kind of India, China and so on, like the high altitude warfare is absolutely a huge thing, but I think because we're interested in primarily in NATO sovereign tech, we want to we want to address just strategic concerns which are most relevant to
00:25:46 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
the armed forces, which we are a part of in the UK, and our immediate sphere of allies.
00:25:50 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So I'm probably leaning towards the High North if I was going to be a betting man.
00:25:56 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
But we could say, yeah, we're going, I don't know, we're going to the Nile.
00:26:00 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We're doing something completely mental, completely different.
00:26:03 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
That's, yeah, that's what I think.
00:26:07 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
Yeah.
00:26:07 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
I mean, you have touched on that.
00:26:09 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
That's one of the areas that you want to kind of like dive into a bit more, and that is the high north.
00:26:12 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
I mean, given the melting sea ice, the opening of new maritime transit routes, how would you see kind of supporting defence companies developing products for high north kind of Arctic conditions?
00:26:24 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
There's an extremely small number of people in the world who can operate there effectively, and it takes a really long time to invest in an individual to get them competent.
00:26:36 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
and then keep that currency up.
00:26:39 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And that's felt by every single nation that tries to operate in the Arctic.
00:26:44 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
That's not something that's exclusive to the UK or to NATO.
00:26:47 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And if we can retain an enduring cohort of people with a persistent subject matter expertise in that domain, then we can continue to test and validate there, noting that most militaries that might have like 2, three years and a person moves on unless someone's rotating, you know, twice, you know, into the same unit.
00:27:05 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Maybe you might have somebody with a maximum of six years, consecutive years' experience in that domain before they potentially get posted to, it could be a staff role, it could be just another type of unit.
00:27:14 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Whereas we can, as we seek to develop our business, if we can get people to specialise indefinitely into specific domains, then we can continue to be relevant and current.
00:27:23 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And that's something as a third party I think we can offer and we can kind of, we can support what the military do there, drawing on our own individual expertise as people who've been in those units, been in those organisations and get how it works.
00:27:35 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
but also keeping our skin in the game as reservists too and doing these kind of set piece validation missions through unbreakable projects, the company which projects unbreakable has become.
00:27:50 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Yeah.
00:27:51 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
So I guess in some ways you're almost having talent on tap for, or sorry, talent and knowledge on tap for those specific environments.
00:28:00 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
So where a company
00:28:01 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
I mean, one of the companies we've interviewed in the past, for example, they developed counter drone technologies or drone spoofing technologies, shall I say.
00:28:09 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
And one of the questions we asked them is, have you taken it to the Arctic?
00:28:13 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
And they said yes, but then agree on to another question as well.
00:28:16 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
I wonder how many other companies out there who want to validate their tech in the high north when they're taking it to potential investors, VCs, product, you know, get product market fit before they really start to
00:28:30 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
get that go to market strategy, kind of moving.
00:28:34 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
So, yes, it sounds to me like you could you be the kind of the go-to people with you can deliver options for can you get this out into cold places as quickly as possible?
00:28:45 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Absolutely.
00:28:46 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And one of the issues I had when I was when I was leading soldiers in the high north was the speed at which the supply chain
00:28:54 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
never catches up with the changes in technology and requirements of the mission that we're doing.
00:28:58 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And the speed of innovation is now absolutely faster than it's ever been.
00:29:02 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And we're trying to keep pace with our adversaries.
00:29:04 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And the soldiers aren't stupid.
00:29:06 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
They can see what's going on.
00:29:07 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And they know what they've been issued, they know what training they've been given, and they know exactly what the adversaries got because they can see it on the news and they talk to their mates and they compare notes.
00:29:15 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And that issue is amplified, I think, as well.
00:29:17 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We're working with
00:29:19 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
small specialist or special operations type organisations, small community, work with each other routinely and you, there's kind of like a keep, there's a bit of you're keeping up with the Joneses, I guess.
00:29:31 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Yeah, But also wanting to have that interoperability, wanting to be able to bring to bear what your allies can bear, knowing that you're going to be relying on each other completely come the day of the races.
00:29:41 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And one of my motivations for starting this company was when I was true commanding then,
00:29:47 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
I'm just trying to reach out to businesses and say, like, we've got this capability, like, I'm in the army, I can't offer you money, but maybe you could give us a sample and we can take some photos and really in the crudest, kind of most nascent way, trying to do what I'm now achieving on a commercial scale.
00:29:59 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
But you're limited then because you're limited by resources, you're limited in terms of OPSEC and what you can provide, you're limited in terms of what you can kind of say and communicate, whereas a third party, you would be able to give somebody a dedicated validation as a service with high-fed media output from the get-go, rather than it being
00:30:16 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
a side activity that, you know, it's potentially SMEs bolting onto a military unit or a unit taking on itself to do like a low level local trial, but still trying to pursue their actual military objectives.
00:30:27 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Well, we can just make that our main effort, the validation as a service.
00:30:30 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So when those companies do get their foot in the door with defence consumers, whether it's the UK or overseas, they've already got this really compelling strong portfolio of data and media evidence to back up what it is that they're offering.
00:30:46 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And there's a lot of stuff out there which I, I've learned about since I've left.
00:30:52 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
I'm there all the time when I think, bloody hell, like if we had that, would have made our life way easier.
00:30:57 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And I think about like the safe back technology for the rucksacks I've mentioned, you know, when you're travelling somewhere, maybe on a skidoo, like it's, you know, it's several 100 kilograms and you've been given a shovel that's probably not much bigger than the average laptop, potentially if you're buried in an avalanche, like you're going to really struggle to
00:31:13 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
to get that out in time, noting we've only got a few minutes before that person might asphyxiate.
00:31:17 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Well, this has got a 90 minute lifetime, the safe technology.
00:31:21 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So if we can go and support that, it's not just the business enterprise component, it's also a moral component.
00:31:26 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
The people still serving these units are, were, and still are my friends.
00:31:30 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
They're people I care about and I know, and I think I'll know for the rest of my life.
00:31:34 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We can validate something, we can expedite getting that into their hands so they can be more effective.
00:31:40 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
the guys that are still in the fight, the people unlike me who've not, you know, wrapped and tried to become a civilian, people that are still there.
00:31:48 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So, yeah, that's kind of my somewhat underlying background motivation and events that kind of led me up to why I think this is a good idea and why I'm excited to kind of chew people's ear off and offer that to them.
00:32:02 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And it's, you know, the future holds what it holds, but it's promising so far and I'm really looking forward to
00:32:08 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
carrying down this path and see where it takes us.
00:32:11 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
Yeah, brilliant.
00:32:12 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
I think validation as a service actually is a really good catch-all term for that kind of stuff, especially if you look, if you look at obviously what's, you know, where the Ukraine conflict has taken now with in terms of uncrewed systems, you know, be it drones, be it uncrewed maritime systems, you can almost imagine and replicate that in the high north as a potential direct, future direction for, you know, for 3D printing drones, say, out in the remote high north.
00:32:37 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
this, what they're calling it now, dislocated kind of supply chains where actually they're being made in a number of different locations.
00:32:44 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
So the adversary can't strike a single node and then take out an entire supply chain from that, kind of resilience for it.
00:32:51 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
So yeah, I'm not kind of inferring you're going to be sat there in a 9 by 9 tent with a 3D printer any time soon, but I can definitely see where that may be the future of where I think where things go.
00:33:03 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Well, I'm definitely really interested in 3D printing.
00:33:05 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So another thing that I was doing
00:33:07 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
in my final year in the regular army.
00:33:08 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So last year I was given a military capacity development project to deliver a niche effect which wasn't being addressed by defense writ large, had some kind of niche disparate stakeholders, but no one entity that was really taking ownership of it.
00:33:21 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And there was an operational requirement for it.
00:33:22 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And something we were able to do was use exactly as you said, 3D printing and giving, putting that innovation down to the lowest level.
00:33:32 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So we weren't, it was, this wasn't like a bunch of kind of
00:33:34 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
senior NCOs and officers in a room, like, wringing their hands and making plans.
00:33:37 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
Theorizing.
00:33:39 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Yeah, it was exactly, yeah, it was, we were, what I really like about, admire about the British doctrine is the emphasis on mission command.
00:33:47 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And we exactly did that.
00:33:48 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
We just gave, this is the effect, this is the tool, this is what we think you can do with it, but go and play.
00:33:53 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And coming, the, you know, the sappers, most corporals and corporals coming back to us with their recommendations, their solutions, the things that they've made, and then we got to go and test them.
00:34:02 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And I found that to be,
00:34:04 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
a really productive way of working.
00:34:06 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So I suppose my background in this foundation as a service draws upon that military capability development experience in the recent past.
00:34:15 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And one of the reasons that worked so well is because it was, as you say, it was disaggregated and it wasn't centralized and it wasn't subject to lots of bureaucratic friction where you were just given timeline resources, go and do it.
00:34:30 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And if we provide this validation service, then that's exactly the relationship that we can provide to a defence business.
00:34:36 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And then we can go away and then have the freedom to do what we believe to be the best validation possible and give them that compelling evidence, whether it's data needed or is it at the end, rather than from the get-go, you know, being the subject to the like the really torturous process that which is necessary, but absolutely, you know, any defence, any large defence contractors
00:35:00 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
is required to negotiate.
00:35:01 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And that's, I think, we can offer and support and improve upon the kind of current offering out there.
00:35:08 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
To my knowledge, this foundation as a service, clearly large companies have their own research and development partners, but in terms of a specific specialist third party validator, I think in the UK, we're it.
00:35:21 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So
00:35:22 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
That gives me one of two signals.
00:35:24 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
One, there's no market for this, or two, there is a market for this, and then we're going to go address it.
00:35:29 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And that's our key for success.
00:35:30 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And I'm betting on us being successful because I wouldn't be talking to you today.
00:35:34 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So I'm really excited to see where it goes.
00:35:38 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
Just to jump in for a moment, if you're based in London, we'll soon be running a series of informal free events to bring the community together, which we're calling the Defence Sessions.
00:35:46 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
Expect founder stories, investor insights, government agencies adding their thoughts to the relaxed settings of our central London presentation room.
00:35:53 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
Dates to follow later this year.
00:35:56 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
Yeah, for sure.
00:35:57 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
Yeah.
00:35:57 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
I mean, our background is also in human factors, usability engineering as well.
00:36:02 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
So I can imagine at some point we'll probably both be sat there in a 9 by 9 tent, you know, printing something out, creating digital interfaces, you know, giving it to your team and your team will be like, no, doesn't work, can't do it with, can't use it with
00:36:15 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
like a -10 gloves or mix or anything like that, we need to be better, and then maybe we then take it back to our engineers, our software developers, and we make much better digital solutions for, the high north cold environments, that you're with your feedback, you're handing handing us with, no, it just doesn't work in these cold places, Chris, you know, may may work on day one in theory, day twenty-eight, you know, when you're absolutely exhausted, you can't understand what
00:36:44 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
what this icon is because it's so small, it's so abstract, it's not clear enough.
00:36:49 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
So actually, this needs to be a lot clearer at this stage here.
00:36:53 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
So yeah, I can just imagine it's probably both sat there, sat there in the tent at some point.
00:36:59 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
I've certainly been there in a tent in the Arctic trying to write a report on a laptop and it's like, I either remove my gloves and get a fold injury or I'm just like doing this, you know, really inefficient.
00:37:09 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So this
00:37:11 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
there's ample room for improvement in all those areas.
00:37:14 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And clearly, it's not just up to us, but we can support improving all of our stuff.
00:37:19 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
For those people who, whilst we can speak about military effects and strategic aims, it's also about people, those end users of which I think that's what really motivates me.
00:37:31 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And, you know, if we can make their lives easier, make it easier for them to go and achieve their mission, then that's something I'd be really enthused to be a part of.
00:37:38 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And I think we can continue to be a part of that.
00:37:40 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
For sure.
00:37:42 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
I think about all those times when actually you're given like a bad solution or something that hasn't been, it's been designed in a lab, hasn't been created actually with the end user in mind, and you look at it and just say, Well, you know, please can this be better?
00:37:54 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
This should be, you know, should be tailored to the people that are using it, not just, you know, in theory designed or created without, you know, product testing or, you know, engagement with the end user.
00:38:05 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
But
00:38:06 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
I'm conscious of your time, so I'll jump onto the final question, if that's OK, and just ask a bit more about any, a bit more you can share about any of the future projects, please, as little or as much as you want to about them.
00:38:20 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So we've received a lot of traction on high altitude human performance and metabolic research, and we'd like to design a project around that.
00:38:30 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So I think strongly on the cars, it will go back to the Himalayas.
00:38:35 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
in 2027.
00:38:37 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And we were having a launch at a, sounds a bit like an oxymoron, a discrete yet high profile location in London on the 21st.
00:38:46 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So we'll get to reveal a bit then to our kind of private audience, but it's a combination of investors and people who are part of the project, but also our family and friends who we're kind of bringing on this journey with us.
00:39:02 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And that's what we're really interested in for 2027.
00:39:06 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
I'm going to keep the revolving door of conversations going with people, and we'll seek to kind of forward into that some other areas of interest for defence.
00:39:16 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
That's what we're really excited about.
00:39:19 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
But for the time being, it's our launch on the 21st of April, and then we're going to go to Everest.
00:39:24 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And then at the end, we're seeking to have a bit of a celebration, so maybe we'll announce something then.
00:39:29 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
But I think what we really need to get over the line is this compelling evidence of we've done it and now we've arrived.
00:39:36 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And that's so until then, I'm hesitant to go, you know, just be too gobby too soon.
00:39:42 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
But we do have some longer term plans and I'll be really excited to share those with you and your listeners when the time comes.
00:39:51 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
Brilliant.
00:39:51 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
Well, definitely looking forward to get you back on the podcast after the project's done and when phase two, when Mission O2, should I say.
00:39:59 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
is public and you can share more about it.
00:40:03 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Yeah, brilliant.
00:40:04 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Thank you so much for having me.
00:40:05 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
It's been an absolute pleasure.
00:40:08 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Really appreciate it.
00:40:09 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And I hope I just say one last thing, I guess, thanks to my wife.
00:40:14 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
She will listen to this.
00:40:14 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
So I want to thank her for putting up with me and my harebrained schemes.
00:40:18 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Thanks to our team, Josh, Nico, Dave and Krishna.
00:40:23 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
I'm overjoyed to be on this project, all those guys, and to be doing this so soon after leaving the army and having that.
00:40:29 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
everybody gets as a service leaver that what's happening next.
00:40:35 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
so that's awesome.
00:40:36 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
I just want to acknowledge them and their contribution to it too.
00:40:38 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
It's not just me.
00:40:39 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And yeah, follow us online.
00:40:42 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
I guess this is what people do on podcasts, right?
00:40:44 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Follow us on Unbreakable Projects on Instagram for the long-term stuff.
00:40:48 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And right now you can find us at Unbreakable Everest 2026.
00:40:52 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
And Chris, it's been an absolute pleasure.
00:40:54 Daniel Lansley, Co-Founder of Unbreakable Projects, a defence company that offers validation-as-a-service to test products, systems, and technologies in some of the world’s most hostile and unpredictable environments
Thank you so much for having me and looking forward to seeing you soon.
00:40:58 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
They're welcome, Dan.
00:40:59 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
Thanks again.
00:41:01 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
It's really great chatting with Dan about unbreakable projects.
00:41:04 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus, The Defence Design and Communications Agency
If you want to find out more about them, check out the insurance below, and we'll see you next time.
