VET VR - immersive virtual reality solutions to enhance veterinary education
In this episode, we talk to Artūrs Gorenko, CEO of Vet VR, an innovative company specialising in immersive virtual reality (VR) solutions to enhance the training and education of veterinary professionals.
We talk about their inspirational journey developing this innovative product, the biggest challenge they've faced, what sets them apart from other similar solutions and the future of VR.
Find Out More: https://vetvr.eu
Production, Design & Artwork: Hiatus.Digital
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Arturs Gorenko CEO of VET VR
Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
00:00:01 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Hi, welcome to the Future Frontiers podcast from MilliluxIo. In this episode, we talk to Artūrs Gorenko CEO of VET VR, an innovative company specialising most in virtual reality solutions to enhance the training and education of veterinary professionals.
00:00:16 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
In the episode, we'll talk about their inspirational journey, developing this innovative product the biggest challenges they've faced, what sets them apart from other similar solutions, and the future of VR.
00:00:29
The.
00:00:39 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Hey, Arthur, it's good to catch up again after seeing you at the conference recently. How are you doing?
00:00:44 Arturs Gorenko CEO of VET VR
Hey Chris, doing alright? Doing fine. Thanks for for putting me up on this podcast. It was great meeting you. A lot of cool stuff at the conference.
00:00:52
Yes.
00:00:57 Arturs Gorenko CEO of VET VR
So yeah, doing good.
00:00:58 Arturs Gorenko CEO of VET VR
How are you?
00:00:59 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
It really was, isn't it? I'm still thinking back to the the Exile Conference and just how much kind of fascinating tech we got to see there. So it's really great to have you on the podcast and actually dive a little bit deeper into.
00:01:14 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
What it is you've made and what that VR is is doing for the future because just looking at the website, it looks and seeing the product, it looks fascinating. So yeah, cheers. Thanks for giving up your time to join us on the the the Millex podcast.
00:01:28 Arturs Gorenko CEO of VET VR
Yeah. Thanks for having me here. Feeling honoured. So, yeah, I really hope that we continue this this road ahead, making it even better, helping veterinarians learn through immersive media XR just to make education.
00:01:46 Arturs Gorenko CEO of VET VR
More accessible?
00:01:47 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Brilliant. Great stuff. Well, let's let's kick off with the the questions. I'm prepared then, so I just just to get started. Can you tell me what inspired you to start the company and what unique problem it is that you're solving?
00:02:01 Arturs Gorenko CEO of VET VR
So we are solving the educational and communication.
00:02:06 Arturs Gorenko CEO of VET VR
Challenge in in veterinary field communication I would say is the key is how to translate what I'm talking about and what I know to you and the best way to communicate is with examples with showing.
00:02:23 Arturs Gorenko CEO of VET VR
Something and.
00:02:25 Arturs Gorenko CEO of VET VR
Unfortunately.
00:02:27 Arturs Gorenko CEO of VET VR
There are limitations in terms of how to explain things. When we talk about anatomy, when we, when doctor talks to the client, when teacher talks to a student or peers talk with.
00:02:43 Arturs Gorenko CEO of VET VR
One to another about some specific case. So we are solving that using XR virtual reality platform where people can use to educate themselves.
00:02:55 Arturs Gorenko CEO of VET VR
Communicate through the.
00:02:59 Arturs Gorenko CEO of VET VR
It all started, I think.
00:03:03 Arturs Gorenko CEO of VET VR
In May 2022. So it's it's like a interesting case where, you know, like all the roads cross at one point in which it kind of clicks. So I work it in in some other VR projects.
00:03:19 Arturs Gorenko CEO of VET VR
And the team was there was this feeling that we are kind of we had enough of of this type of.
00:03:27 Arturs Gorenko CEO of VET VR
Service type of business and we thought, let's do some product and we were actually looking at the market, what works well and.
00:03:37 Arturs Gorenko CEO of VET VR
There were not, and I think still there are not too many businesses that are doing good products, solving problems, generating revenue, being not a hype business, but like providing value and making.
00:03:48 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah.
00:03:52 Arturs Gorenko CEO of VET VR
Work one of the solutions that work where human medicine and we thought, hey, could we replicate some of this success of education and medicine elsewhere? And I had this Idi have this idea regarding veterinary field. I did some cheques online that there are some solutions but not.
00:04:12 Arturs Gorenko CEO of VET VR
Are really professionally oriented. And then I met my family friend Nick.
00:04:19 Arturs Gorenko CEO of VET VR
Who is veterinary doctor and surgeon in in Talon and he also his brother actually works in simulation lab in Human Medicine University. Biggest thing in Riga. So he was always kind of jealous that in human medicine there is so much tech.
00:04:37 Arturs Gorenko CEO of VET VR
And and we felt like, hey, I I have some experience in XR.
00:04:43 Arturs Gorenko CEO of VET VR
Are I know people around here and he has expertise in veterinary field and we could do something then we we met with a couple of guys, a couple of girls and so we in the end up we formed A-Team who feels like.
00:04:58 Arturs Gorenko CEO of VET VR
Who feel like we want to use this technology to not only make something entertaining, but to actually solve a problem. And in the ternary field it really is a problem. There is a shortage of vets.
00:05:14 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah.
00:05:14 Arturs Gorenko CEO of VET VR
Huge shortage duets.
00:05:18 Arturs Gorenko CEO of VET VR
The the way the communication is quite difficult. Therefore some solutions are needed and we believe that we are on track to, I know solve like 5 or 10% of this whole problem.
00:05:32 Arturs Gorenko CEO of VET VR
If we can solve a little piece out of it, we're already super successful.
00:05:36 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah, no, 100%. I mean I I can see loads and loads of overlap when it comes to medicine about using multi sensory education services and products because.
00:05:47 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Sorry, from the UK perspective, you know I went through school some 25 years.
00:05:52 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
530 years ago and that the experience wasn't really stimulating, you know, it was, it was learning by ropes as and you you repeat something after the teacher and it enters your system to the system to brain. Whereas actually if you come thinking now suggest if you can involve the the system one brain as in the all the different kind of emotional senses.
00:06:13 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Information retained information is easier to retain and therefore pull back much quicker, much more vividly so.
00:06:23 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
I can and having tried the product as well, I can say certainly that you know when when I was pulling apart their their virtual dog, you know I could see just exactly how easy it is to remember.
00:06:34 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
You know those different, those different parts of the anatomy because you could you could almost do it.
00:06:40 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
In a in a, in a in a model of. What's the word I'm trying to say?
00:06:46 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
A a linear sense where actually you can remember taking off the outside part and then the second part and then the third part and say rather than.
00:06:54 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Remember these abstract concepts off you know one muscle group overlaying another one is that you can almost use the journey method, which is a well known.
00:07:02 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
A woman kind of system for, you know, for, for retaining difficult information, complex information. So yeah, I thought it was brilliant. Instantly. I could see how it was a. It'd be a great hit with, you know, with veteran veterinary medicine.
00:07:18 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Human medicine and lots of other other areas as well, so yeah.
00:07:23 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Great to have you on the podcast and.
00:07:24 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
More about.
00:07:25 Arturs Gorenko CEO of VET VR
Yeah, yeah, absolutely. And we kind of are lucky in terms that in human medicine, some of the concepts have been validated. So and then some of some of the things that do work actually do not work.
00:07:36 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah.
00:07:40 Arturs Gorenko CEO of VET VR
Have been validated and we have checked and and we.
00:07:45 Arturs Gorenko CEO of VET VR
Approximately see that the role that we should take, and of course there there are definitely big differences between those two worlds. I could even say, but some of the technological.
00:08:00 Arturs Gorenko CEO of VET VR
Cases have been have been validate basically so we are.
00:08:05 Arturs Gorenko CEO of VET VR
Pioneers, but at the same time, we understand that we are a very small team.
00:08:11 Arturs Gorenko CEO of VET VR
In a for now we're bootstrapping, which means that we cannot allow ourselves to to really.
00:08:19 Arturs Gorenko CEO of VET VR
Yeah, we cannot afford doing some high tech stuff. We have to be advanced, but just just in line. But I think this will be one of the next questions for us.
00:08:27 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah, a hundred 100%. Yes, I did. Yeah, I realise I'll probably just jump the gun a little bit and describe the products actually before.
00:08:35 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Before we're asking you about it, so.
00:08:37 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
I'll just rewind this a second. Can you tell us a bit more about the product? Because yeah, I don't want to to.
00:08:43 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Confused people around.
00:08:44 Arturs Gorenko CEO of VET VR
Yeah. So, no, no trouble. Absolutely. But yeah. So vet VR is a immersive educational platform for veterinarians. So a platform where you go to learn anatomy of different animals.
00:08:59 Arturs Gorenko CEO of VET VR
And on this platform in the future, we allow for communication. So people from two places around the world can join one lobby, one classroom and 1 is a kind of a host.
00:09:10 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah.
00:09:14 Arturs Gorenko CEO of VET VR
And the other is observer and one can communicate the case.
00:09:18 Arturs Gorenko CEO of VET VR
And teach and others can learn. So this is kind of we we are making this platform for learning alone, but at the same time to join and and share experiences. We believe that.
00:09:33 Arturs Gorenko CEO of VET VR
In in near future, actually doctors around the world could send a link through WhatsApp or or other platform and just hey join me in this room. I have a question. I have sent you couple of X-rays I have sent you this.
00:09:48 Arturs Gorenko CEO of VET VR
Could you explain me what could be the best approach?
00:09:52 Arturs Gorenko CEO of VET VR
Like where should I make an incision? And so on. So what should I be careful with? What should I know in this case and based on visual reference it is much more clear.
00:10:07
And quick.
00:10:07
Yeah.
00:10:07 Arturs Gorenko CEO of VET VR
And the same translates for students when they are learning having a visual reference helps a lot, because, like you know, our brain.
00:10:18 Arturs Gorenko CEO of VET VR
I know. Let's say we have 100% capacity.
00:10:21 Arturs Gorenko CEO of VET VR
If we still use 30% on trying to recreate an image.
00:10:28 Arturs Gorenko CEO of VET VR
That's really challenging. So if we could use 100% on just trying to understand and memorise because the picture is there already, that's a huge benefit.
00:10:39
Yeah.
00:10:40 Arturs Gorenko CEO of VET VR
So yeah, the product is is a communication platform. It's a, it's an app currently on Oculus Quest.
00:10:47 Arturs Gorenko CEO of VET VR
We are offering at this point a solo mode where people can just learn the anatomy. The key for us is to make it an atomically correct. So again we are making 3D models and everything ourselves so that it is.
00:11:02 Arturs Gorenko CEO of VET VR
Correct medical information for learning and communication.
00:11:07 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah, brilliant. And and having having had a go on it, I can see just just how much you could it could be like a really good like like you say, lobby or classroom where you could be talking to somebody over the other side of the world, either a specialist or somebody who's more special, you know, or is less specialist than than the person on the other end.
00:11:26 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
And you could transfer that that knowledge and that skills and be really, really.
00:11:32 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
You know, surgical to use, you know, to, to, to put a pun in there. You could be really specific about information that you show by using this virtual lobby, this virtual shared space. Couldn't you to say look on this on this patient make this decision here.
00:11:49 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
And that's that could really, really democratise kind of veterinary medicine from, you know, around all parts of the world, if you can create a shared.
00:11:57 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
A shared space to to that loan to occur. So yeah, I think it's I think it's got so many applications not you know not just in inventory medicine, but also in diplomacy in you know work with other medical linking up medical institutions all around the world to to really share best practise. I think it's I think it's actually fascinating.
00:12:18 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
But it does get me on to my next question so.
00:12:21 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
How do you see the technology evolving in the next 5 to 10 years and the kind of the what kind of future innovations are you excited about? Are you, are we looking at kind of involving digital twins perhaps? Or is there, obviously there's an obvious connection here with the Metaverse, and I don't know, does it move into entertainment as well?
00:12:40 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Just bring some some strange ideas out.
00:12:43 Arturs Gorenko CEO of VET VR
Yes, I think it's it's a very tough question to answer, to be honest.
00:12:45
None.
00:12:49 Arturs Gorenko CEO of VET VR
The technology is evolving. It's it's kind of a a thing where from one perspective it's evolving very quickly.
00:12:59 Arturs Gorenko CEO of VET VR
From the other perspective, it it hasn't changed much for years. So it's say think where I think we.
00:13:04 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah.
00:13:09 Arturs Gorenko CEO of VET VR
Are trying to make it really usable and others are are doing that too and this is where the technology will head. We'll see more applications.
00:13:19 Arturs Gorenko CEO of VET VR
Not the apps, but the kind of use cases of the technology in real world because of good user experience, good design and good problem to be solved. Yeah. And this will allow for tech to to become more mainstream and to evolve even more because business businesses will find the need for.
00:13:41 Arturs Gorenko CEO of VET VR
Me, myself, I see that AR is on the horizon, but I'm not sure if it's five. I think it's closer to 10 or even more years.
00:13:52 Arturs Gorenko CEO of VET VR
Yeah.
00:13:53 Arturs Gorenko CEO of VET VR
We still think that mixed reality could be a thing for the next 5 years like so, just just to know that in mixed reality you still have this VR headset on top of your eyes and you see through cameras in AR, they are more of a sort of glasses with the.
00:13:57 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah.
00:14:06
Yeah.
00:14:12 Arturs Gorenko CEO of VET VR
Stuff projected, but you see the world through the glasses, yes.
00:14:16 Arturs Gorenko CEO of VET VR
And this Arkansas is still too expensive to be more mainstream.
00:14:26 Arturs Gorenko CEO of VET VR
Of course, looking into further with all the image recognition, all the AI enhancements of of this.
00:14:37 Arturs Gorenko CEO of VET VR
In some time it should allow for very precise kind of tracking and then you can overlay some things.
00:14:45 Arturs Gorenko CEO of VET VR
But this this.
00:14:46 Arturs Gorenko CEO of VET VR
Is more of a vision. I would say that a lot of a lot of.
00:14:48 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah.
00:14:51 Arturs Gorenko CEO of VET VR
I don't know many dice cubes should roll with very precise numbers so that it all becomes a thing in reality, where if this is a mass market product, we have seen good prototypes. We have seen interesting.
00:15:08 Arturs Gorenko CEO of VET VR
But the question when does it make sense? Let's say for a clinic to use it or for a customer to pay extra because someone uses it?
00:15:20 Arturs Gorenko CEO of VET VR
Yeah, it's a question mark there.
00:15:23 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah, yeah.
00:15:24 Arturs Gorenko CEO of VET VR
So it's about entrepreneurs, businesses, startups trying to find those applications that really solve the problem.
00:15:34 Arturs Gorenko CEO of VET VR
For now, with the limited technology that would allow the technology to evolve further.
00:15:41 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah, 100%. Yeah, I can totally imagine because it's I guess it's sometimes the hardest market to sell into is in is the education sector because it's obviously it's, it's weighed always in the on the side of the you know the student.
00:15:57 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Rather than to getting the the highest quality quality out there necessarily. But yeah, I think I think from using the products and having a go with it, you know I could see how you could expedite.
00:16:09 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Student learning for them to get much higher grades or or much more better information retention over, you know over a shorter, a shorter time span using using it. So yeah it's it's fascinating. But I'm really interested to understand kind of the biggest challenge that you've faced in developing the product and.
00:16:27 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
How did you overcome it I.
00:16:29 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
And.
00:16:31 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Was was it? Was it trying to get their their, you know, create the virtual patient, the virtual dog in the in the software, was that the hardest part or what? What's been the the biggest challenge so far?
00:16:47 Arturs Gorenko CEO of VET VR
Yeah, that's that's a good one. I think the, the, the virtual dog was a challenge for sure because we we thought that we will purchase a 3D model and we have tried a couple of times.
00:17:01 Arturs Gorenko CEO of VET VR
To.
00:17:01 Arturs Gorenko CEO of VET VR
Purchase a good one, but not where really anatomically correct, so our veteran expert cofounder Nick said that, hey, this doesn't work. We have to do it in our own, I guess one of the challenges is finding.
00:17:17 Arturs Gorenko CEO of VET VR
The right people, we have like a for a nine month period we.
00:17:23 Arturs Gorenko CEO of VET VR
Having three solid members and one who was the key member, I think we we need really four key Members to run it. So me as a kind of aceo running to more of a sales type and and just.
00:17:30 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah.
00:17:38 Arturs Gorenko CEO of VET VR
Team management, we have veterinary experts who is surgeon and and lecturer who provides expertise. We have the developer who develops the world in VR and we have a 3D artist.
00:17:52 Arturs Gorenko CEO of VET VR
And we were lucky to find.
00:17:54 Arturs Gorenko CEO of VET VR
Very, I think very energetic people in the team.
00:18:00 Arturs Gorenko CEO of VET VR
Very self motivated and caring for for this industry, we really believe that we can make a difference in the future and.
00:18:11 Arturs Gorenko CEO of VET VR
This, I think is one of the key factors to keep me running and and the team running is just to see that, hey, we have such good guys here and we are making progress like we have to continue.
00:18:20 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah.
00:18:25 Arturs Gorenko CEO of VET VR
But the biggest challenge, I think, is just finding what is really needed, like what's needed, what do you, what is that you have to deliver next, like, OK, it's always a big.
00:18:40 Arturs Gorenko CEO of VET VR
Question Mark because there are so many things you could do, but what is that you should really do with super limited time and resources.
00:18:50 Arturs Gorenko CEO of VET VR
And actually customers expecting many things from you, but which are the crucial ones and we have slightly pivoted. We did the surgical procedure demo 1st and pivoted to anatomy because we learned some things there so.
00:19:06 Arturs Gorenko CEO of VET VR
Yeah, it's.
00:19:08 Arturs Gorenko CEO of VET VR
I think this this question that you have in business where is OK what's next like in what either it's a feature, it's either it's a customer group or a market, is it Germany, France, US, Sweden.
00:19:24 Arturs Gorenko CEO of VET VR
Like what's next is the.
00:19:28 Arturs Gorenko CEO of VET VR
Art.
00:19:29 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah, yeah. And I can imagine trying to shape their, trying to understand and shape their problem is, is is really tough. I guess if you if you don't come from that, that's over that background, but you've got an advisor who is able to give some time or maybe not all all of their time to develop the product.
00:19:45 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
It can be quite difficult to to understand exactly the problem you're trying to solve because you don't have that end user in the same in the same room as you. Who can who can kind of guide you and and shape the product. You kind of got to do it. I guess a bit by.
00:20:00 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
A bit, a little bit.
00:20:02 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Like blindfolded as in, because you you can't see exactly what's there, the end thing should be. It's a bit a bit. Yeah, more challenging, I'd say. Kind of not having those that direct feedback to develop the product. So yeah.
00:20:16 Arturs Gorenko CEO of VET VR
Yeah. So even even the direct feedback like we did some like real testing, active testing within every phase of development.
00:20:26 Arturs Gorenko CEO of VET VR
It's still, it's about.
00:20:27 Arturs Gorenko CEO of VET VR
Like how you even frame the questions, I mean like.
00:20:31 Arturs Gorenko CEO of VET VR
Like it should be super open questions you usually like. You know you have ideas in your head and you you form the questions in a way which kind of are they? They're about those ideas and trying to be more open.
00:20:45
Yeah.
00:20:47 Arturs Gorenko CEO of VET VR
And to think that because like you know it's it's a, let's say it's, it's a game. We are a game we are.
00:20:53 Arturs Gorenko CEO of VET VR
You could do whatever you want. You could to learn bones. You could maybe shoot them with an arrow. Is it more interesting? Or maybe you should throw them in the basket? Like just what could be the more interesting part, which builds memories inside?
00:21:11 Arturs Gorenko CEO of VET VR
People's brain because we'll learn through association. So how we should build association? So it's and it starts rolling with what really is it. So I think we're just touching like the tip of the iceberg.
00:21:24 Arturs Gorenko CEO of VET VR
Here, with all the possibilities in terms of VR education, All in all.
00:21:31 Arturs Gorenko CEO of VET VR
But yeah, that's and this is the challenging part because you can do every almost anything like this is a virtual world. You could do whatever you want, but this will take your time. This will cost you the opportunity not to do something else.
00:21:48 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah.
00:21:48 Arturs Gorenko CEO of VET VR
And yeah, and the time is really limited. Is it your energy? Is it the funding, whatever it is?
00:21:56 Arturs Gorenko CEO of VET VR
It's important to make right decisions, and you can only know if it's right decision. Once you do it and you try to validate it ASAP and then you know like, yeah, it was kind of good or actually it wasn't that good, but OK. Or was it really bad then?
00:22:14 Arturs Gorenko CEO of VET VR
Yeah.
00:22:16 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
I can imagine that we have a very similar process.
00:22:18 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
You know, in the creative sector, in the digital design sector that you kind of you become very aware of your own biases when you when you're trying to get into the mind of the end user or the, you know, the client that you're you're designing for, you're making for is that you can find that your own biases your own.
00:22:38 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
You know, expectations of it can sometimes get in front of what it should actually look like or how it should experience, or how should use it. So it's it's always funny. It's always. It's always nice when I hear somebody else referring to the same thing that you know, you've got to be very aware of your own biases from getting in there and clouding your judgement.
00:22:56 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
But it's also good to hear kind of about opportunity costs as well because opportunity cost is something which comes up also in in a lot of other fields as well. It's a a classic economics problem that if I'm doing this, if I'm concentrating on solving this problem.
00:23:11 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Then it comes at the cost of solving this problem, which might be there getting it to market or it could be there, you know, do I focus on the developing the product or do I focus on the marketing it which will may bring sales, you know three months sooner than if I just focus on the product so.
00:23:26 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah, it's it's a real juggling act, isn't it? Of which, which problem? Which, which fire do I do? I put out first. Is it the the sales fire? Is it the product fire?
00:23:37 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
It the.
00:23:39 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Team fire. If there's a there's a team fire so they have big, big respect. I've got to say it's it's not, you know, entrepreneurs and digital.
00:23:40 Arturs Gorenko CEO of VET VR
Hmm.
00:23:49 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
You know creation is not, you know, it's not the sort of thing for everyone, so yeah.
00:23:56 Arturs Gorenko CEO of VET VR
Yeah, thanks. Thanks. But I really like it. I think there are but days bad days when you hate it. But I think most of the time I think it's it's really cool and fun and the best thing is when like people ask you like.
00:24:11 Arturs Gorenko CEO of VET VR
How? Where can I get it? Really because we we are not still on the store and.
00:24:14 Arturs Gorenko CEO of VET VR
People like yeah, like.
00:24:17 Arturs Gorenko CEO of VET VR
Where can I get it? Like when students or doctors they in the end of the day after after you make the pitch and there are many people in the room, some come and say you know yes.
00:24:30 Arturs Gorenko CEO of VET VR
Yes, yes, yes. Like the early adopters, everything has to click, but this is the most motivating thing where people try to find, they look for a solution. They're like, yes, this looks awesome.
00:24:42 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
So it does get me on to.
00:24:43 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Next question.
00:24:46 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
If your industry is rapidly evolving, I mean, we've seen we saw lots of products at the at the conference a few weeks ago.
00:24:55 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
I guess how do you how do you ensure your company stays ahead of the curve in terms of the innovation and the market needs, I guess particularly in the age of generative AI where you can make code and create new products, new apps like really quickly how, how are you staying ahead of that innovation curve at the moment?
00:25:18 Arturs Gorenko CEO of VET VR
So I think that.
00:25:21 Arturs Gorenko CEO of VET VR
Me, myself, I don't think that we really need to stay ahead of the curve. So it's a, it's a you don't really need to be the first one with the technology. I would rather allow other people.
00:25:37 Arturs Gorenko CEO of VET VR
People who are.
00:25:41 Arturs Gorenko CEO of VET VR
Ready to test things out? I, me, myself. I'm more kind of a business type of person that you know, you should feel when the time is more right and it kind of.
00:25:51 Arturs Gorenko CEO of VET VR
You never know it, but you kind of can sense because if technology is really new.
00:25:56 Arturs Gorenko CEO of VET VR
Or it's not. So we are not really trying to stay ahead. We're trying to deliver.
00:26:02 Arturs Gorenko CEO of VET VR
Value to our customers or to this group, the veterinarians and the for us, we see that there are not too many companies trying to solve this. I mean like companies we see that some universities have done similar projects like in House.
00:26:21 Arturs Gorenko CEO of VET VR
But this is like local funding, limited funding and not a bit.
00:26:25 Arturs Gorenko CEO of VET VR
Like you know, as a business where really very interested and involved in making sure that this actually makes sense works and you want to come back to use it again.
00:26:43 Arturs Gorenko CEO of VET VR
Like if we don't do something like this.
00:26:47 Arturs Gorenko CEO of VET VR
We just like we lose. This is our game and we lose it. So and with this logic we see that there are not many companies offering it. We're actually currently the only ones as a business offering a professional educational app.
00:27:05 Arturs Gorenko CEO of VET VR
With correct anatomy checked by veterinarians and.
00:27:11 Arturs Gorenko CEO of VET VR
Actually, teaching staff from a couple of universities.
00:27:14 Arturs Gorenko CEO of VET VR
So we are in this very narrow leash. We have selected to actually become really narrow in veterinary field focusing currently actually on PET K and I and education.
00:27:27 Arturs Gorenko CEO of VET VR
This is one of the things that we believe is crucial for a small team to develop something good is to be super focused on something small and trying to make sure that.
00:27:37 Arturs Gorenko CEO of VET VR
That it would have works and in terms of tech, we try to be and and use the most advanced and stable stuff like we definitely we use AI on our own to to help us.
00:27:55 Arturs Gorenko CEO of VET VR
We do use the newest like Unity versions which are stable versions.
00:28:00 Arturs Gorenko CEO of VET VR
We believe that in this case we have a lot.
00:28:05 Arturs Gorenko CEO of VET VR
Work within like this is a a unique combination. You need veterinarian who there are shortage of vets so they are already overworked. You need a developer in VR which are already a shortage of you have a 3D artist.
00:28:17
Yeah.
00:28:22 Arturs Gorenko CEO of VET VR
Who has a biology degree or with someone who does understand the like anatomy in a in a good manner? Because else it could be pretty challenging to to.
00:28:34 Arturs Gorenko CEO of VET VR
To make and then you need someone to actually make sure that it flows and you try to sell it to a customer group. So it is a unique party.
00:28:41 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah.
00:28:47 Arturs Gorenko CEO of VET VR
That we have around this table.
00:28:51 Arturs Gorenko CEO of VET VR
So this is one also one of the things and yeah, just trying, I think just trying to deliver something to test it to come back.
00:29:01 Arturs Gorenko CEO of VET VR
This also allows us to to be ahead of the curve.
00:29:04 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
I'm gypsum. Yeah, I mean it. It does if you, if you'll forgive me, I can think of a good example of that. If you if you think back to when Facebook came about in the in the mid 2000s, there was a competitor who got to the market 1st called Myspace and then if you remember then.
00:29:21 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
But because Myspace came on to the scene, everyone was using Myspace as the initial offering. And then Facebook came along and they offered a significantly better user experience. And it wasn't long before my, you know, kind of Facebook overtook my.
00:29:34 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
But there's there was. There's kind of like a lot of study into the into the theory that actually it's sometimes it's not always best to be first because people can reverse engineer your your development and they can obviously copy a lot of your decisions. So actually I'm I'm I think I think it's it's really good to hear somebody talking about saying that actually we don't necessarily want to.
00:29:55 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
This field because we can we can focus more on the product and getting that absolutely exactly what our our customers want.
00:30:04 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
And make it make sure it's fit for purpose, but I'd I'd and I totally hear what you're saying about having the right combination of people with, you know, your 3D art of the biology degree and the the veterinarian and the developer. It's, you know, it's it's a it's a real.
00:30:21 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Unique combination of skills that you to get into the into the into the room and they all have skin in the game and they've all got the time to develop the products rather than just disappearing off and focusing on their own things. So yeah, I totally.
00:30:35 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Gets the the difficulties of managing that kind of that kind of growth so.
00:30:40 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah, big, big respect again. This I can imagine.
00:30:45 Arturs Gorenko CEO of VET VR
Yeah. Thanks.
00:30:46 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Well, I mean.
00:30:47 Arturs Gorenko CEO of VET VR
Somehow it'll be happened like I sometimes myself. I'm wondering like, how did I end up here like, because me myself being a civil engineer by degree and working with VR and real estate now managing a.
00:31:03 Arturs Gorenko CEO of VET VR
Company start up or or a team doing something very different education in veterinary field.
00:31:10 Arturs Gorenko CEO of VET VR
But I do feel that sometimes things like this, they just happen, and maybe it's faith. Maybe it's just your Rd. Maybe it's consequences of many decisions before. So yeah, but I'm super hyped about it. I I really like where we are headed and with all the new advancements with AI and others will allow us to do even more.
00:31:31 Arturs Gorenko CEO of VET VR
Limited resources and I think it's it's super cool to be a small company at this point because you can actually feel.
00:31:40 Arturs Gorenko CEO of VET VR
How much you can cut? I mean in terms of maybe like POR marketing texts, something else like parts of the code, parts of the connections between some tables, queries, blah blah.
00:31:56 Arturs Gorenko CEO of VET VR
You can actually like skip things that you would do previously. You can do quicker now and This is why again, the time is actually very right to do something now.
00:32:06
It's.
00:32:06 Arturs Gorenko CEO of VET VR
About the timing, where if we started five years ago, we would have to be.
00:32:11 Arturs Gorenko CEO of VET VR
Much slower because we had to have to be like a a list of things. Now we're shortcutting them.
00:32:17 Arturs Gorenko CEO of VET VR
And testing quicker. So we have tested more in more limited time. Therefore we have both more money and we have more energy. I think one of the key things for small teams actually it's not about.
00:32:31 Arturs Gorenko CEO of VET VR
Making sales sales are definitely super important thing but but even before then comes your energy like your core level of energy and this is where you will go through pivots to other things is that?
00:32:37 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yes.
00:32:46 Arturs Gorenko CEO of VET VR
And if it's in you in line like the whole team and division and your kind of unwritten mission or written mission is in line with your core values for what you stand for, I don't know as as a kid as.
00:32:59 Arturs Gorenko CEO of VET VR
Were born.
00:33:01 Arturs Gorenko CEO of VET VR
If it all lines up.
00:33:03 Arturs Gorenko CEO of VET VR
Then, like big things can be huge.
00:33:04 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah, 100%, I think.
00:33:07 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Like you mentioned there at the kind of the the value of actually bringing out somebody like yourself as an outsider from the the problem actually to solve it, I think there's there's a huge amount of benefits there because I myself was AI saw my my professional career as a graphic designer.
00:33:25 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
And then I went into the British military for 12 years and served in the the Marines and the Army and.
00:33:30 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
And I and I came out of that, and I had this, this real energy for design again, you know, kind of reaps it supercharged me to get back to doing creative stuff, you know, building those websites, doing those, the branding and the the kind of messaging for companies and actually found that it was.
00:33:45 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
It's worked out something of like a blue ocean strategy, as in it was it was a my network in the UK, in the US and kind of militaries all over the world actually meant that there was, there was an instant trust there because they I could speak the same language there and I could solve, I could solve the problems a lot quicker than some of my.
00:34:04 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
So.
00:34:05 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
I think that actually the value of the outsider should never really be underestimated, because you're bringing up a whole new set of skills and attributes and a perspective that's that's hard to match. So I've, yeah, I think there's a there's a huge.
00:34:20 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Benefit there to, you know from you, from you not being stuck too much in the weeds of the problem, that being able to zoom zoom from further away. That's great stuff, yeah.
00:34:30 Arturs Gorenko CEO of VET VR
Yeah, definitely agree that diversity within the team and within the perspectives.
00:34:36 Arturs Gorenko CEO of VET VR
Definitely a good thing. Sometimes it's it takes time to, you know, come to a conclusion.
00:34:44 Arturs Gorenko CEO of VET VR
And anyway, no one knows things. Yeah, for sure. You still have to test, but it is a good thing to be diverse and discuss. And then like. Yeah. Yeah, that was.
00:34:54
OK.
00:34:54 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
A good, great stuff. Well, I mean, I mean, this might be a difficult 1, so.
00:34:59 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
No, no pressure, but it. Do you have any success stories that you could share that where you you made a significant impact for a client or an industry or you know was there was there students who helped you know who used the product and and they could understand the anatomy?
00:35:13 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Or or something.
00:35:19 Arturs Gorenko CEO of VET VR
So yeah, we don't have like massive things yet. I think we we should try to hop on this podcast in a year. So we have just started the sales this spring and and the summer was like a very silent period.
00:35:25 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah, definitely.
00:35:33 Arturs Gorenko CEO of VET VR
We we have one customer in Baltics and I think one of the happiest moments were.
00:35:41 Arturs Gorenko CEO of VET VR
We had like a a visit lecture after like showcasing the product and and everybody was super hyped and actually communicated.
00:35:50 Arturs Gorenko CEO of VET VR
Think so? This is already good.
00:35:52 Arturs Gorenko CEO of VET VR
Like I don't 40 people in the class like just being into this.
00:36:00 Arturs Gorenko CEO of VET VR
But then in the end, in the end, one girl came and she said, hey, I know that our university has purchased this product, which is super cool, but I have a quest like Oculus Quest at home.
00:36:14 Arturs Gorenko CEO of VET VR
Could they have access? Because I would like to just really just just learn on my by myself and I think you you are making some super cool thing and I would like to use it.
00:36:29 Arturs Gorenko CEO of VET VR
And if I could like somehow promote it or so on. So she was, like, super energetic about it. She tried to use it. She all of a student in in Baltics like you're quite limited on on your.
00:36:42 Arturs Gorenko CEO of VET VR
Financials she actually was ready to purchase the product with like a we don't have a customer price yet. So we are selling more BGB to B.
00:36:54 Arturs Gorenko CEO of VET VR
We are just testing the private individual sales and.
00:36:59 Arturs Gorenko CEO of VET VR
This is a case where I felt that, yes, like when people are coming and they're ready to commit because they see that this is valuable. And here again we see that she might be might be the only one in that class who owns a quest.
00:37:15 Arturs Gorenko CEO of VET VR
People there, there is definitely huge potential. So yeah, a small thing, but definitely noted for us and I believe that this is those are the indications where you feel like, yes.
00:37:27 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
On this path? Yeah. Brynn, I mean, I think, you know, finding finding the first early adopter, you know, there's lots of business or not a, you know, an organisation actually is is a huge win. You know that that.
00:37:42 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
That girl is now it will probably turn into a fan because because she's got the first access to it and then she can share it with her friends, who are probably also in the same industry or or or similar industries. And they may come to you with their with their. Could we, you know, could we develop this for say like?
00:38:01 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Automotive, you know, mechanics or engineering or something like that. I can see the the skills for for this kind of approach. There's so many parallels and so many adjacent industries that.
00:38:12 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
I think I'm winning that first early adopter actually is something that you should be hugely proud of. So they I think I think that's that's fantastic stuff.
00:38:21 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
And yeah, I can't. I can't wait to see. I can't wait to see what you know, in a year's time. What round two round the three looks like. And you know, if there's a if there's a. Pardon me if I go like Kavya or if there's a, you know, engineering VR or or, you know, the adjacent products. You know, I think I think it's it's going to be fascinating because there's so many.
00:38:41 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
There's there's so many, so much overlap with with an education that.
00:38:46 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
You know, I think it'd be silly not to explore those when you've got time, I realise. Obviously right now it's still that that busy Sprint to to keep their keep the runway going further and and developing the product. So yeah.
00:39:01 Arturs Gorenko CEO of VET VR
Yeah, we're not crossing out the possibilities. I think. Still, it seems that the world of fraternity.
00:39:09 Arturs Gorenko CEO of VET VR
Maternity field let's say is definitely really massive. There are many layers and we are just.
00:39:15 Arturs Gorenko CEO of VET VR
Scratching the surface, or maybe just let's say we're slightly deeper, but definitely there are many layers of things so.
00:39:25 Arturs Gorenko CEO of VET VR
We might look into other parallels. We might maybe consult or or or the way that we don't see actually for now to to really jump into other types because here still you have many different animals, many surgery techniques.
00:39:33 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah.
00:39:41 Arturs Gorenko CEO of VET VR
Like actually 10s of thousands of combinations that have to be memorised, communicated.
00:39:46 Arturs Gorenko CEO of VET VR
And we believe that this already is a big thing.
00:39:52 Arturs Gorenko CEO of VET VR
Yet what you're saying is definitely correct. You can draw parallels in other ways where communication through visual referencing is important, and by building something.
00:40:06 Arturs Gorenko CEO of VET VR
Very good in one field might be easily converted.
00:40:12 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah, definitely. I I've, I've I think in in.
00:40:13 Arturs Gorenko CEO of VET VR
Yeah, might be converted to the others so.
00:40:18 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
And maybe you know 3 or 4, five years time will be we won't be talking and and that you'll be leading a a huge team of developers and 3D artists. And you know, marketers and salespeople.
00:40:32 Arturs Gorenko CEO of VET VR
Yeah, could be, could be. We definitely are looking to be on that route. We'll see if it's just a veterinary field there or we'll grow bigger.
00:40:43 Arturs Gorenko CEO of VET VR
It will definitely depend on again the sense of mission and energy.
00:40:48 Arturs Gorenko CEO of VET VR
That comes comes with it the funding, of course, and the finance part that comes with it is huge, but you.
00:40:55 Arturs Gorenko CEO of VET VR
You don't need too much, but I think like making just making something really good is what is really important.
00:41:03 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah. Yeah. Well.
00:41:05 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
It does get me on to my my final question.
00:41:09 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Have you got any advice for any other tech entrepreneurs who are looking to develop develop their ideas?
00:41:18 Arturs Gorenko CEO of VET VR
Yeah, it could be like starting from very simple that I was suggested many times, but I I actually had a hard time following it as it was more related to a tried to solve a problem like.
00:41:32 Arturs Gorenko CEO of VET VR
Really.
00:41:34 Arturs Gorenko CEO of VET VR
And the problem it should be analysed for from different angles like how big is it and it's it's a it's a number. One thing in entrepreneurship.
00:41:48 Arturs Gorenko CEO of VET VR
Like just trying to solve something that really is a problem, like here we we believe again. No one has written that this is a problem like you either believe that there's a problem or you don't. And then why you believe you have to find proof and hopefully you are not.
00:42:08 Arturs Gorenko CEO of VET VR
In an illusion of things.
00:42:09 Arturs Gorenko CEO of VET VR
Where you you have data we have like a shortage of ads, a problem, say research like one of the key factors for us was that the suicide rate among veterinarias is one of the highest. Unfortunately, super sad. Yes, it I think it's number one from all the industries.
00:42:28 Arturs Gorenko CEO of VET VR
And the reasons there are different reasons. There are certain people becoming vets and so on, but.
00:42:35 Arturs Gorenko CEO of VET VR
I think also one of the reasons is the overwork, the communication, the stress and we are actually trying to overcome some of those. We will not solve everything. But again, if we will solve 5 or 10% of.
00:42:51 Arturs Gorenko CEO of VET VR
This thing we are the ones and and I believe this could be approached to others. The second thing is definitely the team like.
00:43:01 Arturs Gorenko CEO of VET VR
It's, I know there is a word or not solopreneurship or something like that.
00:43:08 Arturs Gorenko CEO of VET VR
I think.
00:43:10 Arturs Gorenko CEO of VET VR
I have also tried a couple of times and I would definitely suggest.
00:43:17 Arturs Gorenko CEO of VET VR
Talking to people meeting people because the diversity of ideas, the possibility to, to talk with others, to see other progress. And then they elevate you because.
00:43:31 Arturs Gorenko CEO of VET VR
Like anyway, it's a quite a lonely Rd entrepreneurship. Like you can work for a company. There are hundreds of people. You're like, team buildings, blah blah, blah. Corporate world. Entrepreneurship is more of you trying to understand your customers.
00:43:37 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah.
00:43:47 Arturs Gorenko CEO of VET VR
Trying to understand what could we actually do with those limited resources to deliver the next thing to the customers and and to roll this and this is more about your small team and getting this getting this field like you you are a couple of people.
00:44:03 Arturs Gorenko CEO of VET VR
Online or in one room just sitting and working on something that isn't there, or even if it is, you're adding some extra value. So actually you're generating value in this world.
00:44:19 Arturs Gorenko CEO of VET VR
And with a team, it's super nice feeling to just have like at the end of the day you have done something valuable.
00:44:27 Arturs Gorenko CEO of VET VR
And actually, it sucks really bad if you do something and it's not valuable because you you missed you. You had a disillusion or something like that, 100%.
00:44:37 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
So I mean, yeah, I think I think it's a great, it's a great.
00:44:42 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Thing problem to end on is is solving a specific problem rather than just going out there and just seeing what you can make, which could then lead you in all sorts of directions.
00:44:52 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
If you say like you like, you're aiming to bring down the amount of suicides in the in the veterinarian, the veterinary sector, then you know that that's something quite quantifiable, isn't it? You can say, you know, you can actually look at the data and say that we've seen like, a reduction in this and that might be attributable to the product or might be attributable that, that the stress across the whole.
00:45:13 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Down thanks to.
00:45:15 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
The better retention of information or better.
00:45:18 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Ways to explain surgery procedures to a client, or you know, or the you know the the the dog owners or the best known as.
00:45:25 Arturs Gorenko CEO of VET VR
Yeah.
00:45:28 Arturs Gorenko CEO of VET VR
Yeah, of course they do this. This topic is definitely just one of the things that I think just just to there are many new answers like very little things.
00:45:38 Arturs Gorenko CEO of VET VR
That formed this problem. It's usually like not one problem. Like I I don't remember what I read from the book from this picture. Is this a problem or not? Maybe you're the problem or around the problem or there are like many, many things where you understand that actually.
00:45:55 Arturs Gorenko CEO of VET VR
Yes, this whole industry, this whole thing, it has a problem.
00:46:00 Arturs Gorenko CEO of VET VR
And problem has many layers and you have to try to come from this perspective this and then it's like a mega cube forming cube of things like you know 1 is a day or one is the interested party the other is the user.
00:46:17 Arturs Gorenko CEO of VET VR
And you're playing with it, testing it out, poking it from this side from this side, and then trying to figure out and then going on. And I think for startups, it's super cool thing that basically your job is.
00:46:20
Yeah.
00:46:31 Arturs Gorenko CEO of VET VR
To find out if you are even solving the problem early on, I think because you come with this like I know lean startup approaches that you have a hypothesis and hypothesis and you test it out. This the doubt test it out. So I really believe that's true because you you do not know anything for certain.
00:46:35 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah.
00:46:50 Arturs Gorenko CEO of VET VR
You build your world from your perspectives, experiences. You might be overconfident, and sometimes it actually works. The confidence is super important in startups.
00:46:58
Yes.
00:47:00 Arturs Gorenko CEO of VET VR
I think it's really needed for for everyone in the team, especially the CEO type of person in the team like you just have to believe that you are correct until you are not. And then again, you have to believe you're correct and so you're not. So you and you have.
00:47:10 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Yeah.
00:47:15 Arturs Gorenko CEO of VET VR
Have the decider.
00:47:17 Arturs Gorenko CEO of VET VR
From where the energy comes, but some cosmic energy flowing into you and.
00:47:23 Arturs Gorenko CEO of VET VR
It's it's, it's.
00:47:25
You know.
00:47:27 Arturs Gorenko CEO of VET VR
Yeah, it's important.
00:47:27 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
100% wait. They're really inspiring words, I think to to end on. I realise you must have a tonne of things to do today. So yeah, I just want to say thanks again for joining us on the on the Mina Lux podcast.
00:47:42 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
It's really great chatting with artists and hearing more about their.
00:47:45 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
Journey work if.
00:47:46 Chris Shirley MA FRGS, Website Developer, Communications Specialist and Brand Designer at Hiatus.Design, website design and brand studio
You want to find out more about VET VR and find the details on the shirts below. We'll see you next time.
