The Serial Position Effect is a psychological phenomenon that describes how people tend to remember the first and last items in a series best, and the middle items worst. This effect is divided into two components: the primacy effect, where the first items are recalled more easily, and the recency effect, where the last items are more memorable. Understanding and applying the Serial Position Effect can significantly enhance the design and functionality of your website.

Visual hierarchy is a design principle that arranges elements on a webpage in a way that reflects their importance. By guiding users' attention to key information first, visual hierarchy helps create a more intuitive and efficient user experience. Understanding and implementing visual hierarchy is crucial for enhancing your website's navigability.

Choice architecture refers to the way choices are presented to users, influencing their decision-making processes. In the realm of web design, choice architecture involves structuring options on a website to guide users towards making beneficial decisions without restricting their freedom of choice. Understanding and optimising choice architecture is crucial for enhancing user experience, increasing engagement, and achieving desired outcomes.